Imagine the Future

Wednesday, July 23, 2008
By Mark Ruiz

mvip

The Industrial Design Society of America (IDSA) recently had its annual Design Awards, definitely absolutely inspiring stuff. For an online slideshow of all the winners, click on
http://images.businessweek.com/ss/08/07/0717_idea_winners/index.htm.

Out of the litany of jaw-dropping design, there was one awardee in particular that got my online attention … a Bronze Awardee called the Mobility Vision Integration Process or mVIP. While it’s designed as a kit for imagining future mobility, it’s application as a brainstorming tool is absolutely kid-in-a-candy-store-dandy. Essentially, it’s a deck of cards with different scenarios on macro-trends (energy, society, technology, economy, ecology, political, wildcard) whose different combinations can inspire design thinking. You HAVE to try it … http://www.mobilityvip.com/deck/index.html

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