Happiness for a Hundred Bucks
On our way to a brainstorming-consultation for Rags2Riches in TriNoma, Reese, Memey, and I chanced upon a street vendor selling these funky eyeglasses-moustache-torotot contraptions.
The vendor-guy was actively playing with it as he walked under the unforgiving Saturday sun.
I couldn’t resist. He just looked kickass dumb funny . And so I signalled his attention, inquired, and finally haggled to buy a set of three for a hundred bucks. (marketing lesson : demo demo demo!)
That was quite possibly the best hundred bucks I spent in recent weeks.
What construed was a pure hour’s worth of stomach-turning laughter for the three of us. We torototed our way through and around Mindanao Avenue, to the TriNoma parking guards, all the way into the mall weekend-goers.
We looked kickass dumb funny and weird, sure. But it was pure-as-heck enjoyable.
For the price of one tall Starbucks cafe latte’, we had such an energizingly funny afternoon.
All from a piece of China-manufactured cheap plastic and paper.
Which had me thinking.
What kind of experiences are you offering your customers?
What kind of human moments are you producing, the kind that makes your product an emotional purchase inasmuch as it is a logical purchase?
—
Cranium – the company that makes really fun games – has a term for it.
It’s called “moment engineering”.
Each board game is designed and engineered for a specific moment. For example, a board game can be designed for a rainy stay-at-home moment between mother and child. Etc etc etc.
How about you?
What moments are you engineering your products and services for?
And as with my P100 purchase, it doesn’t have to be an extremely luxurious experience to make it absolutely memorable.
