The Death of Innovation?

I came across a relatively controversial headline from BusinessWeek’s Bruce Nussbaum, one of the foremost influencers of the global innovation conversation :

“INNOVATION IS DEAD. HERALD THE BIRTH OF TRANSFORMATION AS THE KEY CONCEPT OF 2009″

As an innovation junkie who consumes a litany of books, blogs, websites, and videos on said topic, i must say that the past couple of years have indeed been a whirlwind for the innovation movement.

but along with the mainstreaming of the concept came an explosion of commoditization, bandwagonning, and in extreme cases, bastardization.

while Transformation as a new concept sounds controversially interesting as a way forward, i guess the main question on my mind right now is ‘innovating innovation’.

what’s next?

i honestly don’t know the answer.

and so as we enter an unprecedented era of uncertainty, i for one can’t help but be excited with a new whirlwind of opportunities.

new thoughts. new dreams. new ways of moving forward.