Smart’s Tipid-Sulit Pinas Supports Social Business Enterprises!
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Social business enterprises enter the mainstream, thanks to the vision of the people behind Smart’s Talk N’ Text. Dubbed “Tipid-Sulit Pinas”, the advocacy campaign reinforces the value of making the most out of limited resources. As mentioned in their press release, “the campaign also aims to motivate people, especially those experiencing the financial pinch, to recognize opportunities that, through ingenuity, hard work, and perseverance, can provide much needed additional sources of income.”
The idea that a big brand would not only support and embrace, but also essentially link their brand values with livelihood generation has often remained on the periphery of large companies. After all, this kind of engagement is most often delegated to the CSR departments.
But with this campaign, Tipid-Sulit Pinas essentially integrates Talk N’ Text’s brand values with advocacy, partnering with social business enterprises, JobsDB, and PBSB to help spawn more like-minded enterprises through the BiD challenge.
Of course, the campaign also brings social business enterprises to the forefront of public consciousness, what with their advertisement featuring R2R, Hapinoy, and Banglos aired on primetime TV :
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I always believed we’d get into mainstream media advertising, but I honestly didn’t think it would be this soon. (Goosebump alert!)
At the end of the day, I hope that this campaign will encourage more and more and more people to dive into the world of social business enterprise. Combining business and social objectives — what can be more fulfilling?
