RIIR Aranaz Fall/Holiday ’09 Collection
Rags2Riches Inc. (www.rags2riches.ph) is an emerging global Filipino social business enterprise creating eco-ethical fashion masterpieces and home accessories from upcycled scrap fabrics.
Rags2Riches Inc. is in partnership with young professionals, renowned Filipino designers like Rajo Laurel and Ms. Amina Aranaz-Alunan and empowered women of marginalized communities such as Payatas.
Rags2Riches is a recipient of several local and international recognitions. Rags2Riches won the social enterprise award last 2008, from the University of San Francisco Business Plan Competition, the largest gathering of CEOs and Presidents from Silicon Valley. Rags2Riches also won first prize from the Business in Development Global Challenge held in The Netherlands, besting 8000 entries from all over the world. These awards, and the amazing results of Rags2Riches, gained us international networks locally, in Asia, the US, and Europe.
Every fashion season, Rags2Riches Inc. Designer Line, the RIIR, launches high-end designer fashion masterpieces in partnership with its annual featured Filipino designer and eco-ethical advocates.
This Fall/Holiday 2009, the RIIR and ARANAZ, take pride in their limited-edition collection as presented by Ms. Amina Aranaz, one of the country’s premiere bag designers. The collection features the exceptional convergence of upcycled fabric scraps and organic materials brought together by ARANAZ and hand-woven by empowered women of Payatas.
The RIIR and ARANAZ has unveiled this season’s collection last October 6, 2009 at their venue sponsor, the North Court of Power Plant Mall, Rockwell Center, Makati City. The event has been a collaboration of passionate eco-ethical advocates which included:
Dustin Reyes, who designed the concept and art installations of the event;
MasterCard which co-presented the event and launched the Purchase with Purpose in support of Rags2Riches, Inc. cause in empowering communities through socially responsible and sustainable community-based enterprises. For every single receipt purchase of the RIIR by Aranaz Fall/Holiday Collection pieces using MasterCard card, MasterCard Purchase with Purpose will donate US$1 to the Rags2Riches Enterprise Activation Program (REAP);
The Mannequin Inc., which provided the mannequins which were dressed in indigenous “Walis Tambo” and “Walis Ting-Ting” by talented student-designers of the School of Fashion and the Arts (SoFA) that added to the more eco-chic feel of the venue;
fourthst.kitchen which served tasty cocktails in the event;
Member-photographers of 100UP who captured precious moments in photos; and
BusinessWorld which shared stories of eco-consciousness in their publications.
Beyond that awe-inspiring night where eco-ethical advocates, socialites, media and renowned designers have genuinely engaged in style, sowed more seeds of sustainable fashion and experienced the exquisitely designed and sustainably handcrafted Stylish Social Statements, the RIIR and ARANAZ have dedicated 10% of the Fall/Holiday Collection pieces’ October sales to the victims of typhoon “Ondoy”.
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Here’s the catalogue of the new RIIR Aranaz line. For more details, visit the Rags2Riches website.
