U2 + YouTube + Free! = Live Concerts 2.0

I formerly blogged about the new Business Model FREE, as popularized by Wired Editor-in-Chief Chris Anderson – who eventually wrote an entire book built on the concept. Read the book here.

Now along comes the greatest rock band in the world, U2, and they play this card to the hilt — to the point of broadcasting their entire 360 Concert for FREE on a special YouTube Channel, www.youtube.com/u2.

How this will play out in terms of album sales and concert attendance is still anybody’s guess. But kudos to U2 for experimenting once again, and giving me goosebumps for remembering when I caught them live during the Vertigo Tour.

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This entry was posted on Tuesday, November 3rd, 2009 at 9:19 am and is filed under Innovation, Technology & Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed.